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This is the last full page spread from the NY Journal. The only page that I have left to complete is the colophon and I still have to cover the outside of the journal.
This spread is dedicated to the advertising associated with New York City. NYC and advertising have always seemed to go hand-in-hand as evidenced by the popular TV show--Mad Men. With the neon and bright lights at night or the modern billboards, advertising has been a way of life here. My favorites are still the hand painted billboards that were found on the side of tall buildings in NYC. Most of these original designs have been replaced with the new style of wallpaper billboards that are floated on top of the surface of the building or have been adhered like plastic wallpaper.
The new trend in advertising is sidewalk advertising where the same style of adhesive advertising is plastered on the sidewalks. Now, you literally have to look where you are going.
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